Just Google Us
How a Second Generation Car Dealer Embraced Transparency, Gave the Customer the Keys and Built the Internet's Number One Rated Mazda Dealership.
By Jay Mealey
About the Book
The Story Behind One of America's Highest-Rated Mazda Dealerships
Just Google Us tells the story of a second-generation car dealer navigating one of the most disruptive periods in automotive history.
As the Internet transformed how customers researched, shopped, and purchased vehicles, traditional dealership practices were challenged in ways few people anticipated.
Through trial, error, innovation, and a relentless focus on the customer experience, one dealership discovered that trust could become its greatest competitive advantage.
Part memoir, part business story, and part customer advocacy guide, Just Google Us chronicles a journey that ultimately helped create one of the highest-rated Mazda dealerships in America.
About the Author
Jay Mealey
Jay Mealey is a second-generation automotive dealer, entrepreneur, and customer experience advocate based in Orlando, Florida.
He currently oversees multiple dealerships as part of Sport Auto Group, where he continues to focus on transparency, accountability, and building customer-centered businesses in an industry that has undergone tremendous change during his career.
In addition to his dealership responsibilities, Jay is the founder of ValueMAX, an innovative vehicle acquisition platform designed to share profits with customers who sell their vehicles.
When he's not working, Jay enjoys composing, recording, and releasing original music, spending time with his family, and exploring new ideas at the intersection of technology, business, and customer experience.
Just Google Us is his first book.
Why This Story Matters Today
From the Internet Revolution to the AI Revolution
When the Internet first arrived, many businesses viewed it as a threat.
Others viewed it as an opportunity.
The organizations that embraced transparency, communication, and customer empowerment often emerged stronger than those that attempted to preserve old ways of doing business.
Today, artificial intelligence represents another transformational shift. Customers are gaining access to more information, more tools, and more buying power than ever before.
While technology continues to evolve, the core lesson remains the same:
Businesses that earn trust will outperform those that attempt to control information.
Just Google Us is the story of one dealership's journey through the last great disruption — and what it may teach us about the next one.
The Manufacturer Perspective
Exceptional Customer Service by a Different Name
Years after we began our own journey toward transparency, trust, and customer-first thinking, Mazda introduced a customer experience philosophy rooted in the Japanese concept of Omotenashi.
While there is no perfect English translation, Omotenashi is often described as anticipating a customer's needs, creating genuine hospitality, and caring for people without expecting anything in return.
The more I learned about it, the more familiar it felt. Because when I stripped away the language, the cultural origins, and the training materials, I realized we had been chasing many of the same ideas for years.
We simply arrived there from different directions.
Today, Sport Mazda South is proud to serve as one of Mazda's pilot dealerships, working alongside Mazda as they continue to develop and refine customer experience initiatives inspired by Omotenashi.
That partnership feels especially meaningful because it represents something I never could have imagined when this journey began.
For decades, we were simply trying to build a better dealership experience one customer at a time.
Now, we have the privilege of helping our manufacturer shape the future of an initiative built around many of those same principles.
"Different roads. Different starting points. Yet remarkably similar destinations."
The experience matters. The relationship matters. And serving people will always matter more than simply selling cars.
Jay Mealey
Just Google Us
Key Themes
What you'll find inside
Advance Endorsements
What Leaders Are Saying
Early readers—automotive executives, business leaders, technology innovators, and longtime colleagues—share what Just Google Us means to them and why the story matters now.
Over the last 15 years, I've had a front-row seat to Jay Mealey's leadership. He was one of the most forward-thinking dealer principals I encountered during the rise of internet sales. He challenged conventional thinking, embraced change before most dealers saw it coming, and built a culture that inspired people to keep raising the bar. Watching his teams innovate and evolve was a privilege, and Just Google Us captures the mindset that made it all possible. If you're serious about leading through change instead of reacting to it, this book belongs on your desk.
After more than 20 years at another dealership, I moved to Florida looking for the right place to continue my career. I approached the search the same way a customer would: I asked trusted connections, researched dealerships, and most importantly, read the store's online reviews. That search led me to Jay Mealey. He personally responded to my email and invited me in. After just a few hours talking with him, I knew I had found my new home. Seven and a half years later, everything I read online proved to be true. This dealership is built on trust, long-term relationships, customer-first values, and a vision I'm proud to be part of every day.
As a former business owner who built BDCs, call centers, and customer communication systems, I've spent my career around dealership operations and technology. It's rare to find a dealer principal who is genuinely hands-on with CRM strategy, websites, Internet marketing, reputation management, and the customer experience—but that's exactly what sets Jay apart. When I joined the team during COVID, it wasn't to introduce him to these concepts. It was to help scale ideas he had already been refining for years. Just Google Us is more than the story of building a successful dealership. It's an inside look at the mindset of a leader who has never stopped asking how to create a better experience for the customer. The principles in this book aren't theories—they're the result of decades of testing, learning, innovating, and an unwavering commitment to earning customers' trust.
For more than 10 years, I've had the privilege of representing Sport Mazda Orlando on radio and television while sharing its story with the Hispanic community. During that time, I've witnessed Jay Mealey's genuine passion, kindness, and commitment to serving others. Jay has built more than a successful dealership—he has built a legacy founded on trust, respect, and treating people like family. I've seen it firsthand through my own experiences and through the countless family members, friends, and listeners I've referred over the years. Their experiences have consistently reflected the same values Jay lives every day. His dedication to his customers, his team, and the community has earned recognition among the very best in the industry. I am deeply grateful for his friendship, his trust, and the partnership we've shared. Jay's leadership—and his heart—are what make both him and Sport Mazda truly special. ¡Confío plenamente!
"The biggest breakthrough wasn't the Internet.
It wasn't online reviews.
It wasn't transparency.
It wasn't technology.
It was trust."
Contact
Contact Jay Mealey
For endorsement inquiries, media requests, podcast interviews, speaking engagements, or general questions, contact:
jaymealey@gmail.comStay Informed
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